In today’s market, many small businesses are scrambling for sales. Building a contact list of people who enter your business, who access your website, or who call you for information about your goods and services is a good way to do that.
Building a customer contact list allows you to easily reach an audience that is already aware of what you do and are interested in your product or service. Just having the list, however, is not enough. Properly following up with the list is where the money comes in.
Offer free newsletters, competitions, business tips, or any other incentives to get your customers to give you their contact information – especially their email addresses and mobile phone numbers.
Once you have their email addresses, you can follow up with them by sending them an email. You can do customer surveys, offer coupons and discounts and run promotional offers to increase repeat sales.
Doing email marketing is ecologically sound and cost effective. It eliminates the need to spend money on graphic design services which will only create mountains of paper mail that ultimately ends up in your customers’ rubbish bin rather than generate more sales.
Email also reaches your potential customers on their desktop and will be waiting there for them when they login. Tracking information can also let you know how successful your email marketing campaign has been by recording statistics such as open rates, click-through rates, bounce rates and unsubscribes.
Remember, they opted in to receive your promotions, so this is a “permission-based” form of marketing that will help take your profits to the next level if done right.
Building a “mobile” contact list is another extremely profitable form of online marketing and we will cover that in a future article.
In any business, it has been proven that “The Money Is In The List!”. So don’t ignore this amazing profit-boosting, cost-effective method of advertising that could turn your entire business around.
Here at Creative at Heart we provide email marketing services to the majority of our clients whether they just need a custom HTML email designed and built or whether they require management of the whole campaign (design, build, testing, sending and campaign reporting).
If you are looking to increase your marketing activity then we would suggest this is one of the cheapest and easiest ways to target your customers and plug those ‘profit leaks’.
To find out more about how we can help you with email marketing please get in touch.