The Block is a new waterside aparthotel development in Liverpool docklands. The Block required a new modern brand and identity that would be used on all hotel marketing material which included signage, hotel graphics, print work and for all online marketing.
A content managed website was required to provide customers with information and an insight into the facilities and rooms available at the hotel. An integrated hotel booking system was also required to manage reservations along with search engine optimisation and social media marketing.
Creative at Heart spent a lot of time exploring ideas for the hotels new logo. A range of logo designs were sent to The Block and the chosen design was carried through to the website design.
A WordPress powered website was developed with the required integrated booking system. The design reflected the modern and minimal style of the buildings design. Social media profiles were also created and styled to build brand awareness.
Branding & identity, Web design, Web development, WordPress, Booking system integration, Social media marketing